Tuesday, April 6, 2010

At Least You Have A Job

Anna Wells, Editor, IMPO

“Well… I guess I should just be glad I have a job.”

Ugh. I sincerely feel that this distasteful phrase is the ugly ribbon tied around our pre-packaged recession malaise.

Don’t get me wrong… I AM glad to have a job. But as we grapple up this economic canyon, the lingering cries of a desperately submissive workforce have muted our national confidence. We’re a nation of wet blankets, or worse, puppies — ecstatically licking our owners’ hands. In summary: I’m tired of the groveling. I’m tired of the daily fear that, lest we function at near-robotic levels of productivity, we’ll lose our positions.

And even thought things are improving, there’s a lot that’s staying the same. Treasury Secretary Timothy Geithner said Thursday that the national jobless rate — now at 9.7 percent -- is "still terribly high and is going to stay unacceptably high for a very long time" because of the damage caused by the recession.

Consistent work is scarce, yes; times are tough, but we can’t forget that the American workforce is working because their skills have value. I think we sometimes forget that the companies we work for—those trying to survive just as we are — need us as well. I think I’ll finally feel like the recession is over when, not only are we grateful for our jobs, but our employers feel they’re grateful for us.

I’ve met a lot of folks in management who, despite the recession’s heavy breathing, work hard to foster a company culture which places employees first. Sure, there’s a whole line of people who’d gladly fill a vacant position, but retaining good employees is the smartest way to keep from accruing more costs. It’s important that your team members feel valued, especially when all-too-common cost-cutting measures relative to salaries or benefits can be demoralizing.

And if you think fear of job loss is a good thing (productivity numbers are up, after all), the long term affects may backfire. According to
CNN:

Jane Goldner, a hiring expert and CEO of the Goldner Group, says fear of losing one's job only motivates people for a short time.

‘We can burn the midnight oil to a certain point and then we're exhausted and we're not productive,’ Goldner says. ‘Fear does that to people.’

That fear bleeds into workers’ personal lives, she says. Some workers not only spurn offers of flex time, but they forgo personal tasks such as doctor appointments or household errands because they're afraid of being
laid off.

Companies that exploit those workers' fears get higher productivity in the short term but they eventually lose, Goldner says. When the economy improves, those same employees will jettison those companies for a more humane working environment.

‘Those companies will have a revolving door,’ Goldner says.


What’s scary about Goldner’s remarks is you might not realize the type of environment you’re in. Have you sat your team members down and gauged their level of panic? Are some going so far above and beyond that they’re likely to burn out? It might be worth a few extra minutes of communication to be sure.

It’s also important to stress to your team that more work doesn’t necessarily equate to better work. An army of bleary-eyed “yes” men and women is probably not the type of creative team you’ve developed, and you shouldn’t let the recession manipulate the culture simply because unemployment fears make some succumb to the “work for work’s sake” mentality. Now is the time to push them creatively — so they can show not just how hard they work, but more importantly, how well-rounded they are. And at the end of the day, you’ll all be better for it.

And as far as the “recession lessons” go, I look forward to the day when I can stop doling them out… but I guess I should be glad I have a job.

How do you ensure your employees feel valued? How do you deter “over-productive” employees? Email me your thoughts at
anna.wells@advantagemedia.com.

Monday, April 5, 2010

Making Friends In The Twittersphere

Krystal Gabert, Associate Editor

Social networking can be a giant waste of time.

I say that as someone charged with the task of maintaining Food Manufacturing’s presence on several social networking platforms. Don’t get me wrong: connecting with readers in the food industry on twitter has been a valuable experience, allowing me to keep up, in real time, with what you guys are concerned about in your day-to-day operations. Having that information has helped Editor-in-chief Karen Langhauser and me to better tailor our news and features—both in print and in our daily e-newsletter—to your tastes.

Having said that, it’s difficult to quantify the number of tweets—about Justin Bieber or whatever so-and-so just ate for breakfast—that I comb through before I find one useful reference to a topic relevant to the food manufacturing industry. While twitter has provided us a unique look at our readers, Food Manufacturing has long been devoted to a give-and-take relationship with you. Before facebook was a glimmer in Mark Zuckerberg’s eye, FM has been running a Market Update section in each print issue, collecting and distributing data collected from you, our readers. Beyond the benefit this survey provides to you, processing its results allow us at FM to pinpoint the exact topics that are of value to our readers… no Justin-Bieber-dodging required.

My crankiness aside, the complaint I’m issuing here is a pretty general one: doing anything on the internet requires more sifting. Finding news, getting opinion, networking, shopping. In some ways, these things are simplified online—I just bought myself some pretty excellent tax return presents that I found online and have never seen in stores—but in other ways, living online can be more difficult—the din of unfiltered, competing voices can be deafening. And no place is that online din louder than in the world of social networking.

Confusing, frustrating, time-wasting or whatever “kids, get off my lawn!” adjective I want to attach to social networking, there’s one more important label I’m leaving out: Unavoidable. We recently ran
an article on foodmanufacturing.com which discussed the role of social media in effectively containing food safety hysteria. The author said, in part,

Social networking makes the unfiltered voice of the consumer more accessible and immediate than ever before—which means that any response by food processors must be both fast and effective if it is to have any hope of limiting adverse consumer sentiment and the resulting impact on business.
Just as social media is helping us connect with you, it can help you to connect to consumers and make sure that your voice and your message are among those they hear every day.

Food Manufacturing has started a new
facebook page, and we’d love for you to join us. We’ll continue, as always, to keep you informed, and we hope you’ll find the news and features we provide helpful when communicating with your own clients. We envision the page as a place for you to communicate directly with us and with others in the industry. So come waste some time with us. Maybe you’ll make some valuable connections in the process.

On facebook: Food Manufacturing

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